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Starting out with pay-per-click campaigns at AT&T YellowPages and diving deep into SEO writing and online content management, my career has been quite the journey. Now, as a Senior Content Strategist for Thought Leadership at Hexagon, I get to blend my knack for storytelling with my love for research, creating content that grabs the attention of executive audiences and puts our brand on the map globally. Whether it's leading a major rebranding project or crafting content that makes complex topics engaging, I thrive on turning big ideas into stories that resonate and connect. It's all about making the complicated feel simple and interesting, one piece of content at a time.